Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter expert for the industry your services support is a must-do. For me, that’s a lot of industries. I know bits and pieces about concrete construction, chemicals, telecom, banking, […]
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Let’s ‘think different’ about customer experience
Let’s ‘think different’ about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly or kind salesperson, a website that feels natural, quality products … The list is long and changes so rapidly that, occasionally, something sneaks past us and quietly becomes part of […]
A Personal Look Inside the 2022 ON Brand Conference
Humanity, inclusivity, connection, growth and creativity combined to form a common theme across the speakers at the 2022 ON Brand Conference. It was officially back in person this year and I can attest that it was refreshing to physically sit in the same room as the speakers and other attendees. Speakers came from across the […]
3 Tips I’ve Learned from Writing a Book
The desire of becoming an author can be exciting yet frightening: you have the chance to impact countless people with your words and insights. To be able to say you are a published author and have your writing available for the world to connect with is exhilarating, but with such fulfillments comes a great deal […]
Five Ways AMA Can Help Students Develop Their Personal and Professional Skills
As a graduating senior who has spent all four years involved with Creighton’s American Marketing Association, including over a year as president and two years in other leadership positions, I have had a wide variety of leadership experiences. These experiences have been greatly beneficial to me in my college career, and I will carry them […]
Bob Otis Diamond Award Winner 2021 | Jordan Maddex-Kopp
The Bob Otis Diamond Award was created in honor of a former AMA board member and long-time AMA Omaha member, Bob Otis. The award stands in honor his 40+ year marketing career. The Diamond Award recognizes a shining star of service in the AMA Omaha community. Nominations come from the AMA Omaha Board of Directors, […]